Combining stills with video and time-lapse makes a great breadth of material for clients from one shoot.

One of the great things about being a photographer today is the flexibility we have in producing a wide range of material out of one project.  Below is a behind the scenes video from a shoot for a Pharma client we’ve put together from the materials we shot for the ads, videos and time-lapse movies, which is a great example.

As you can see the brief was to shoot a mountain bike broken down into it’s component parts and then arranged into a graphic layout. The agency needed to produce ads in addition to printed support material with a video piece for the product launch. So from the one shoot, using our specialist overhead camera rig, we produced two time-lapse movies of the bike and it’s components building up plus behind the scenes footage with a time-lapse of the shoot progressing, not forgetting, the hi res stills images for the main ad and lots of detail shots of the components for the support material. Phew!

It was a great shoot (ads to follow) and great to be able to produce so much material for the agency and clients in combining the stills and video into one shoot. All images and video ©Adrian Lyon. All rights reserved. Video music courtesy of Bonobo